Wednesday, May 11, 2005

Dutch online advertising grows by 34% in first quarter of 2005

The Dutch Interactive Advertising Bureau reports that the online advertising market grew by 34% in the first quarter of 2005 to 21.5 million Euros.

Emerce, which brings us the report, explains that the bureau brings together 18 organisations including TradeDoubler, MSN, Ilse, Lycos and Wanadoo but doesn't yet include Google or Yahoo, something which IAB Director, Igor Beuker, regrets. This means that the total turnover figure for the industry will be significantly understated.