Monday, August 15, 2005

Multilingual Search moves and seeks new contributors

Multilingual Search has moved house - to

Explains managing editor, Andy Atkins-Krüger, "We've received a great deal of encouragement from readers who say we're providing a useful service. Now we've made Multilingual Search easier to use for marketers who are researching particular projects. It's now possible to view only posts from the country in which you're interested."

And we're looking for new contributors to extend our reach right around the globe!

Do give us your feedback and comments - they're much appreciated.

Yahoo! Invests $1 Billion in China's Alibaba

Seems the battleground between the major search engines has shifted to China. Following Google's interest in Baidu - that recently went public and whose stock is performing well - Yahoo has announced a billion dollar investment in Alibaba - a Chinese ecommerce site.

The billion dollar's gets Yahoo! a 40% stake in the company.

A recent MarketWatch article gives a good overview of the recent increase in activity of search engine and tech stock in the Asian continent.

Thursday, August 04, 2005

MSN Spain unveils a simplified makeover

Clearly the big news this week is PPC, all across the board (Ask Jeeves, Yahoo and MSN). The new products that will inevitably keep everyone busy adjusting and transforming their campaigns. But life goes on, and other news, although small and overshadowed, ought to be brought into the light, if only just for a moment.

Yesterday, MSN Spain dropped their old portal look, opting for a brand new, simplified appearance. The changes come from direct user feedback and navigation preferences, following a similar transformation in the U.K. and the U.S. earlier. It looks a bit like a global domino effect for MSN’s International portals. For example, France, Germany already have the new and improved versions, while other European countries, such as, Austria, Italy, Denmark, Switzerland and Netherlands and a number of others are still untouched.

The launch of the new appearance falls under the international Clarity in Ads project which is dedicated to promoting non-intrusive and more innovative advertising techniques to satisfy the user. With this lighter look, not only does the page load faster, but MSN Spain (like in its other global portals) makes it much easier to access their communication services/products such as Hotmail, MSN Messenger and MSN Spaces. In the new portal, users can also personalize their experience using My MSN, where they can select how and what content to see on the portal. According to Nielsen NetRatings MSN Espana already enjoys 9.5 million monthly users.

Wednesday, August 03, 2005

AOL targeting Latino Market

Seems AOL is joining the popular push to attract more Latin traffic. They have announced a new TV and radio campaign whose goal is to draw more Latinos to AOL.

The Spanish speaking market seems to very popular right now.