Sohu seems to have adopted the Avis moto, "We try harder." And, taking the global Google out of the mix, like the Avis, Sohu is China's number two search engine.
The Chinese government has tightened restrictions on internet companies, and search engines and portals in particular. With a ban on two of the largest income producing search areas; adult content and gambling, Chinese search companies need to reach out to other industries.
The interesting aspect of this is the non-capitalist Chinese may have to embrace their antithesis.
