Wednesday, April 27, 2005

IAB study in France says 6.4% of advertising budgets go online

The proportion of French advertising budgets is going out at an enormous rate. Now taking 6.4% of the total budget - but more significantly the rate of increase has grown from +78.1% in 2004 to +91.7% in the first quarter of 2005.

This means online spend is doubling year on year - according to research for the French Interactive Advertising Bureau - IAB France.

Le Journal du Net IAB France Web Certain Europe - France