Thursday, August 04, 2005

MSN Spain unveils a simplified makeover

Clearly the big news this week is PPC, all across the board (Ask Jeeves, Yahoo and MSN). The new products that will inevitably keep everyone busy adjusting and transforming their campaigns. But life goes on, and other news, although small and overshadowed, ought to be brought into the light, if only just for a moment.

Yesterday, MSN Spain dropped their old portal look, opting for a brand new, simplified appearance. The changes come from direct user feedback and navigation preferences, following a similar transformation in the U.K. and the U.S. earlier. It looks a bit like a global domino effect for MSN’s International portals. For example, France, Germany already have the new and improved versions, while other European countries, such as, Austria, Italy, Denmark, Switzerland and Netherlands and a number of others are still untouched.

The launch of the new appearance falls under the international Clarity in Ads project which is dedicated to promoting non-intrusive and more innovative advertising techniques to satisfy the user. With this lighter look, not only does the page load faster, but MSN Spain (like in its other global portals) makes it much easier to access their communication services/products such as Hotmail, MSN Messenger and MSN Spaces. In the new portal, users can also personalize their experience using My MSN, where they can select how and what content to see on the portal. According to Nielsen NetRatings MSN Espana already enjoys 9.5 million monthly users.